"There are thousands of companies that distribute their products or services by franchising and there are directories which list them. If you receive a “kit” (of promotional literature and/or an offering circular) from a franchisor in response to an inquiry, read it carefully, but do not limit yourself to doing so. The purpose of your investigation should be to determine whether a franchisor is experienced, successful, strong financially with solid management, and reputable in its business area. Such characteristics are vital to any success you may hope to achieve.
Moreover, if you will require financing and must find it yourself, the franchisor’ s reputation, credit rating, and track record (as well as its contract), may be vital considerations in your ability to obtain such financing."
INVESTIGATE BEFORE INVESTING Guidance for Prospective Franchisees By Lewis G. Rudnick,Rudnick & Wolfe,Chicago, Illinois and H. Bret Lowell,Brownstein Zeidman and Lore,Washington, D.C.
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